Easy Tips to Market Your New eBook Posted Aug 15, 2023
Time doesn’t stand still. And neither does technology. Unlike the people of the pen who lived and created their masterpieces in the previous eras, modern writers are blessed to have smartphones, portable digital typewriters, dedicated software, and spell checkers, which make the writing process a breeze. Let alone the sources of inspiration, which are manifold nowadays... No wonder that the eBook industry is growing by the day, with more and more businesses eager to jump on the bandwagon.
So, why is the eBook business considered a lucrative niche these days? What do eBooks offer to brands and individual writers? And how can you ensure your new eBook is a success?
Go on reading to get the answers to these and other questions you might have at the beginning of your journey.
Essential Components of Success
So, you’ve crafted a riveting and visually attractive book with the help of your eBook maker and are all set to market it to the intended audience. But before you jump straight into this process, you want to learn more about the factors that can define the success of your venture.
Trust. First and foremost, you should strive to address the pain points of your audience. So, our book should answer important questions and instruct your readers in the ways of the world, thus making their lives easier, more comfortable, and enjoyable. If your brand fails to do so, it will also fail to prove its reliability and usefulness, which is critical for the success of any business.
Authority and Expertise. Refrain from the topics that are either new or unfamiliar to you. In other words, make sure to write about the things and fields you’re an expert in. Only this way, you can deliver value to your customers and earn yourself a reputation of a knowledgeable and authoritative expert.
Competitive edge. The ability to craft quality eBooks alone isn’t enough to set your brand apart from your rivals. Lots of other businesses out there crave to find their place in the sun. So, you should be both proactive and creative when it comes to competing against your rivals.
Organic traffic. It’s a rare eBook brand that doesn’t have its own website. So, just like any other business, you need to direct users to your website. For this you can employ various social media marketing tactics, including a straightforward call for action in your eBooks, partnering up with influencers, using dedicated apps, etc.
Two-way communication. You cannot just publish an eBook and call it a day. It’s essential for any author to obtain feedback from the audience their books are indented for. You can ask your readers to subscribe to your channel, follow you on Instagram, or sign up to your newsletter to keep in touch in the future.
Positive reviews. Positive reviews are no less important than constructive feedback. Not only does positive reviews encourage authors to continue sharing their knowledge and work more productively but also create coveted buzz around your book releases. Accolades received from readers and authoritative critics are the most convincing marketing technique! Reviews can really make or break your eBook’s success. So, don’t take them lightly.
Marketing Your eBook
If you’re new to the eBook business, you want to start small and try out some pre-marketing strategies.
Advertise on Your Blog
Make sure to devote enough time and space on your website blog to your upcoming masterpiece. Actively engage with your current subscribers. Generate more interesting sharable content, respond to comments, spark discussions, and more. Create intrigue around your new eBook and encourage your audience to check out your eBook landing page.
Create a Killer Landing Page
Speaking of your landing page! Ensure your page isn’t only informative but also visually appealing and compelling. Come up with effective design and captivating copy so that you can instantly grab your prospective customers’ attention and encourage downloads.
Promote Your eBook on Social Media
If you need to sell something fast, you cannot go wrong with social media marketing. Take to social media to create hype about your eBook, generate qualified leads, attract more readers, etc. Be ready to switch to overdrive mode to get your social engagement to the next level by regularly creating new posts, writing comments, striking up conversations with your subscribers, creating FOMO among your prospects, and much more.
Branch Out
Apart from Instagram, Facebook, TikTok, and Twitter, you can tap into the power of other content-sharing platforms. There are a lot of great resources out there that encourage creatives to upload and share their content for free. So, why not give them a try? Among the most popular options are PublishDrive, Scoop.it, Kitaboo, and others.
Use Email Marketing
Good old email marketing techniques are criminally underrated these days. But if your goal is to quickly reach out to the right audience and generate valuable leads, don’t hesitate to hit the ‘Send’ button and promote your book with cold emailing.
Be Wise on Amazon
To get your eBook to the top of the Kindle store, be sure to select the right Kindle keywords. This is crucial for driving prospective customers to your product. Also be mindful that eBooks that contain the right keywords in their titles and subtitles are more likely to succeed on Amazon.
You can also promote your eBook through dedicated Facebook groups and Twitter handles. Put out the feelers to learn more about the community of readers you’re planning to target on your chosen platform. And once you make sure they are the right fit, direct them to your book on Amazon.
Once you start selling your eBooks, don’t hesitate to ask your customers for reviews. It’s also a good idea to ask your loyal readers, subscribers, and friends to help you with the eBook promotion.
