How Musicians Plan Social Media Events: TikTok Experience Posted Dec 3, 2023

TikTok has become the best illustration of the desktop-to-mobile shift's potential and a reason for numerous changes and modifications in industries around the globe. With more than 1.7 billion users, overnight success is no joke. TikTok's algorithms come in handy to boost your content's quality — it can go viral and get millions of views in a couple of hours.

This performance is one of the aspects why more musicians pay attention to the benefits of TikTok promo. Given that its audience is expected to grow and surpass the rate of 2.5 billion fans by 2027, investing time and money in planning your social media events here is worth it.

Must-Have Considerations for a Successful Social Media Event Tactic

Let's take a closer look at what strategies and decisions will help musicians harness the potential of the distinguished social media platform:

• Online promotion on TikTok isn't just about over-the-internet meetings and gigs. Thanks to it, business-to-customer and in-real-life events will only get greater exposure. TikTok is an excellent tool to engage audiences of any age and occupation to check your performance.
• Take into account how TikTok's algorithms work. For instance, choosing the right hashtags can skyrocket your success.
• TikTok welcomes collaborations, so cooperating with other popular influencers will help you reach your goals as a musician and invite more people to your events.
• When planning and tuning your social media marketing strategy, it is crucial to care about your performance schedule's steady and consistent nature. Even if you need some changes later on, keep your audience aware of your communication and update time in advance. 
• Structurize any videos, photos, hashtags, and other information to post before overwhelming your account with news and event details.

TikTok's Efficiency for a Musician's Social Event

Although striking a balance between creating new songs, social media promotion, and touring can be challenging and exhausting for an artist, their prospective results are worth it. One of the music marketing approaches is to cooperate with other creators — this method has already proven its efficiency for both novice members of the industry and huge labels.

On the other hand, launching a new music challenge will boost any social media event, enticing more users to visit it in real life. To complement such user-generated videos and their benefit on your brand recognition as a musician, feel free to develop unique and custom AR filters. The more entertaining your promotion is, the better.

Customize Your Strategy with the Right TikTok's Promotion Tools

While TikTok offers numerous features to diversify content and marketing campaigns, it is crucial to understand what your audience wants. Consider how active your followers are and achieve a lively user engagement rate by combining different methods, including paid and free ones. Last but not least, ensure other elements of your social event plan run like clockwork — TikTok won't save you if the ticket-selling site is down for some reason.