How NFTs Are Impacting The Anime and Manga Industry Posted Jun 9, 2022
NFTs or non-fungible tokens have swiftly taken over numerous industries through their unique utilities. NFT enthusiasts can decide to invest in digital assets because they see community-driven and monetary benefits.
The arts and entertainment are the first primary businesses to benefit from the introduction of NFTs. Artists and creatives have jumped on board the NFT train because they recognize the attractiveness and potential revenue streams that this digital revolution may provide.
Let’s look at how the NFTs significantly impact the manga and anime industry.
Let’s begin.
The Booming Industry & The Potential Growth Of NFTs
By 2027, the anime industry is expected to be worth $43 billion. Attack On Titan was the most popular show in 2021, proving its popularity even further. Attack on Titan drew 110 times as many viewers as the typical show, while the next two most popular series were animated.
The potential for growth through NFTs is enormous when considering this figure and the reality that many people have never heard of or consumed anime.
For example, let’s take Pokemon, the world's most valuable media franchise. It generates $100 billion in revenue. It outperforms every media franchise in terms of cards, licensing, merchandising, etc.
Making A Unique Pikachu NFT
Imagine if the Pokemon franchise announced a unique manga NFTs, with the owner receiving a 10-episode mini-series featuring new and previously unseen Pikachu battles. Bidders can vote on the plot they wish to see, and the franchise would then sell them an NFT, allowing them to watch the mini-series alone.
This solves several issues, including worker pay. Animator salary has long been a source of contention in the anime business. This incentivizes executives to release a new product that employs animators and compensates them well.
Similar ideas are already working. For example, Anime NFTs called Azuki garnered more than $300 million in sales in just one month!
NFTs Can Impact The Anime Industry
NFTs are poised to disrupt every industry imaginable in ways we can't yet wholly anticipate. The potential creation of NFTs as special access to content, on the other hand, allows corporations to build what they want precisely, what their customers want, expand their content, and generate more and better-paying employment for employees.
Anime fans are mostly young and tech-savvy, so they're more likely to demand this innovation.
All of these variables have the potential to turn anime become the world's most valuable intellectual property.
Building A Strong Community Through NFTs
Fans would be ecstatic to be able to buy their favorite narrative. Not just the image, but the actual, very genuine, undeniable, indisputable ownership of that panel.
Imagine owning the rights to one of your favorite manga's most memorable panels, whether Luffy punching a Celestial Dragon or Goku's first Super Saiyan transformation.
You could sell the NFTs for a profit in the future. Besides that, you'd be a legend among the guys in the fanbase. If the manga is well-received, that sale can be substantial.
Creators Can Benefit From Their Creations
As a result, creators and viewers can benefit from their hard work on a series. Furthermore, where creators are generously compensated, fans can be rewarded simply for being loyal to the manga.
This helps to create a strong community of fans.
Mangakas no longer rely on intermediaries like publishers to get their work out there and hope for a successful outcome. They may now communicate directly with their fans and grow together. There's a sense of belonging and trust among the group, as though they're all in this together.
And that is how NFTs, in the end, benefit everyone in the manga industry.
Final Thoughts
Digital animators can rest easy knowing that their NFT animations are genuine and owned. Furthermore, these one-of-a-kind digital assets are accompanied by proof of creation and ownership, enabling secure and transparent trading of these anime NFTs.
The manga and anime communities are one example of a creative community that has profited from NFTs. The growth of NFTs has catapulted the manga and anime communities back into the spotlight, even though the creative forms date back to the 12th century and rose to prominence in the twentieth century.
There’s always room for more.
References
The Impact of NFTS and Crypto on Manga and Anime - TheCryptoUpdates
https://www.entrepreneur.com/article/420572
How NFTS And Crypto Are Revolutionizing Manga And Anime (jumpstartmag.com)
NFTs turn Japan’s manga and anime into genuine art | Financial Times
